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Recent Articles

Builder confidence soars in July

Confidence is in the air according to the latest National Association of Home Builders/Wells Fargo Housing Market Index (HMI). The July score of 53 indicated that more builders view sales conditions for newly built single-family homes as as good rather than poor. July marks the first time since January 2013 the score has been above 50. “An improving job market goes hand-in-hand with a ri...
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Vote now for the Integrity Red Diamond Achiever Award People’s Choice

Integrity is doing things a little differently this year for the 2014 Integrity Red Diamond Achiever Awards. The polls are now open and the general public can help us by voting their favorite projects for the People’s Choice award. Last year, we debuted the People’s Choice by allowing the general public to pick their favorite of the five Red Diamond Achiever Award winners. Th...
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Pretty Good House offers a credible building standard without the cost

The average homebuyer might place a great deal of value in standards like LEED, Green Star and Passive House. Yet, year after year, building professionals pay top dollar to achieve these standards and carry the certification. Steve Hansen at asks, “Would it be possible to improve the performance, quality, and sustainability of more homes with a simpler, more streamlin...
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Amid tepid market conditions, building professionals get creative to generate leads

Though the housing market has steadily improved over the past few years, there are still many challenges preventing a truly robust recovery. In light of low inventory, labor shortages and stringent mortgage qualifications, some building professionals are showing savvy with new tactics to lure buyers. In Sunday’s Chicago Tribune, Mary Ellen Podmolik introduced new ways professionals...
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The case for screened outdoor spaces

If we’re being picky, there are plenty of downsides to outdoor gathering spaces. Mosquitoes, fallen tree debris, precipitation, scorching sunlight — decks and porches are great, but they’re not impervious to nature’s woes. There’s a very strong case to be made for the screened porch, especially because many modern designs implement large screen panels in a way tha...
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